So, you’ve probably read our article about why your business needs a website and are now wondering how to go about getting a website. The first impulse you’re probably going to have is to find a free and easy option. The most popular are Squarespace and Wix. Both offer a DIY approach to website building by using simple drag and drop interfaces. These types of websites are well-suited for hobbyists who simply want a portal to showcase their knowledge.
The problem with website builders is that there is nothing unique about the templates. There are over 644 million website on the internet. Somehow, you have to stand apart, especially within your niche. Pre-made themes that don’t require any technical abilities on the part of the business owner ultimately hinders flexibility.
Using a pre-made theme is like buying in bulk when what you’re looking for is a bespoke item.
Underlying many of these pre-built themes is code that isn’t efficient. Slow websites drive people away. In addition, some themes may not be optimized for security. Any plugin or outside feature you add to customize your site increases your vulnerability to attack.
What you want in a website is a full representation of your business and its philosophy. Internet users are savvy. They know when a company hasn’t put effort into their website. If a company doesn’t have any love for their website, how do they treat their products? Remember that:
It only takes .05 seconds for a user to form an opinion of your website. That instant judgment means that a slow site turns off users in a hurry.
94% of any negative opinion is a result of poor design.
75% of consumers admit to making judgments about the company based on their design
88% of people who have a negative opinion will never return.SWEOR
The last thing you want a user to think is that your company is generic. That’s why businesses that have money to spend hire their own developers. The problem is that recruiting and vetting your own candidates can be a challenging, time-consuming, and money-consuming process. The last thing you want is to hire a developer who doesn’t know how to code.
In that case, you may want to look into hiring a web development agency to build a custom website for you. Here are some of the benefits:
Since the web development agency has done all the hard work of hiring the best developers out there, all you need to do is communicate your idea. Web development agencies are experienced in all of the latest technologies and have built websites for businesses of all sizes. They’ve dealt with almost every problem associated with building complex systems and have the tools necessary to troubleshoot any problem that arises.
A web development agency also has processes in place to ensure that the final product is suitable for your consumers. Time is often spent on:
- Designing- a design process ensures that a website attracts maximum attention.
- Building- developers build the websites using well-constructed designs as guides.
- Testing- as they build, developers test the code to ensure that there aren’t bugs.
How large and complex do your expect your company website to get? Web development agencies have the know-how necessary to ensure that code is optimized for growth no matter how large the website becomes. Any new features that are required can be added by the agency’s developers without needing to implement buggy plugins.
A custom design allows for a responsive design. Web development agencies have the personnel to make sure your website looks great on any platform.Considering that 85% of adults believe that a company’s website should look just as good, if not better, on a smartphone, you can’t lose spending $2,000 or more on a custom design.
In The End
For anyone building a personal website, a web development company may be too sophisticated. That person may be better off getting a simple website to start off. Even then, there are many popular bloggers who inevitably turn to professionals to customize their website after starting their personal blog. A large part of marketing is creating a recognizable brand. Getting brand recognition won’t happen overnight, but a custom website goes a long way towards solidifying your place in the virtual marketplace called the internet.