New competitors pop up every day, so you have to keep your audience’s attention long enough to turn them into conversions. Web developers have also got a crucial role to play when it comes to catching and keeping the user’s attention, and they can do the same using some smart tactics.
In keeping with the times, here are the top 5 trends in web development that every developer should watch out for, and ensure the implementation of the same for better conversion rates. Exceed your customers’ expectations by dishing out something extra, and these 5 web development trends can tell you the ways to do it!
1. Revamped landing pages
Landing pages have gone through an unending process of transformation. Moving past the text-heavy landing page formats, we have come to light landing pages that focus more on the information being readily accessible to the user. Since Internet users do not care to read even a third of what you write as content, it is best to keep the text to a bare minimum when it comes to designing your landing pages. Use riveting web design templates and features (and tonnes of CTAs) on your landing page to cater to the streamlined queries and problems of your users.
2. Age of static site generators
Dynamic site content can readily be turned into static ones using static site generators. This is the go-to tool for most bloggers of the modern age. It ensures keeping a low budget and enhanced site loading speed, making your content accessible to users. Security factors can also be taken care of using static site generators, and you can convert plain text into creative websites using these site generators. Web developers who like to work on light software that runs on all servers can heavily benefit from this trend for sure.
3. Featuring hero images and videos
Go to your browser and open the homepages of Samsung or Nike. The first thing that greets you is a big and bold image of happy faces featuring their products. Since human brains process visuals way faster than text, why not take advantage of the same and create your website around it? Using hero images that feature in the homepage section of your website is thus a trend that is here to stay. The same goes for big and bold geometric patterns and fonts. If you want an even better effect, go for a slideshow format and stuff up that homepage with three or more hero images! The same goes for videos too. Videos help engage audiences faster and a few seconds of captivating content is enough to keep them hooked to your website for long. As a web developer, you should keep this trend in mind the next time you meet with your team to discuss alterations you can bring to your website.
4. Chatbots and interactive UI to the fore
Live chats and chatbots are ringing in a new age in conversational UI. They make our lives way simpler and take care of auto-reply functions with ease. Incorporating the same for your website can be one of the best ways for you to ensure engagement and a better user experience. Virtual assistants help users to shop and assist them to choose from products and cater to their problems or queries, which is the next big things in web development. It also helps users overcome the barrier of having to go through complicated processes of navigating through your site by including a simple chatbot-powered interactive feature to your website.
Whether it is assisting users to shop online with just a live chat conversation with a chatbot or making websites way more engaging with loads of video content, keep the 5 brilliant web development trends in mind when developing your strategy for this year. Ensure smooth functioning of every feature in your website, catering to the mobile-only audience group, and make the all-around UX an enjoyable and efficient one. As a web developer of the modern age, that’s what you should be focusing on anyway. Since the industry keeps transforming itself with every new function added to a coding language or resource, brace yourself for the next major upheavals in web development.