Posts tagged "Google"

Report: Digital advertising to surpass print and TV for the first time

February 21, 2019 Posted by Digital Marketing, News 0 thoughts on “Report: Digital advertising to surpass print and TV for the first time”

 

This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.

By year end, eMarketer expects companies to spend nearly $130 billion on digital ads, compared with about $110 billion on traditional advertisements, or about 54.2 percent of the ad market vs. 46.8 percent, respectively. According to the research firm’s projections, spending on digital ads will continue to outpace that of traditional ads. By 2023, digital ads will capture more than two-thirds of all ad spending, according to the estimates.

The increase in digital ad dollars will come, in part, from sharp declines in key print ad formats including directories such as the Yellow Pages, whose ad spending will fall by 19 percent, and the print versions of newspapers and magazines where ad spending is expected to decrease by about 18 percent, eMarketer said. Ad spending on TV will decline 2.2 percent this year, to about $71 billion, eMarketer said, owing largely to the absence of elections and big sports events, such as the Olympics.

“The steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenue which are disappearing in traditional media advertising,” eMarketer’s forecasting director Monica Peart said in a statement.

The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 percent of the market, according to the forecasts. EMarketer projects Google’s share will drop slightly from 38.2 percent to 37.2 percent; Facebook’s share is expected to remain “virtually unchanged,” rising by less than half of a percentage point from 21.8 percent to 22.1 percent this year.

Amazon, Microsoft and Verizon round out the top five digital advertisers, and the latter two are expected to lose ground in ad spending.

Amazon’s advertising business, the third largest in the United States, is projected to grow by more than 50 percent in 2019, claiming a total of nearly 9 percent of the digital ad market.

“The platform is rich with shoppers’ behavioral data for targeting and provides access to purchase data in real-time,” said Peart. “This type of access was once only available through the retail partner, to share at their discretion. But with Amazon’s suite of sponsored ads, marketers have unprecedented access to the ‘shelves’ where consumers are shopping.”

More than two-thirds of spending on digital ads this year will be dedicated to ads on mobile devices, eMarketer said, totaling more than $87 billion.

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Google Humanizes Speech Recognition With Live Transcribe

February 14, 2019 Posted by News 0 thoughts on “Google Humanizes Speech Recognition With Live Transcribe”

Speech recognition software has existed for a long time now, aiding those who are physically disabled or handicapped to construct documents on their computers. According to Wikipedia, “Speech recognition is the inter-disciplinary sub-field of computational linguistics that develops methodologies and technologies that enables the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT).”

This subset of computational linguistics is of particular interest to Google, a company that has a large share in the voice assistant market. Within speech recognition, Google has already developed Google Docs Voice Typing. To add to that, in 2018, they offered an improved speech to text API for developers to create their own speech-to-text app. Now, Google has recently released launched Live Transcribe, a speech recognition product, by partnering with Gallaudet University. With Google’s engineering might and the University’s expertise with the deaf and hard of hearing, they were able to create a product that can translate spoken words from 70 different languages and dialects.

This release almost seemed like a response to a Quora post that asked in 2016, “Why doesn’t Google develop a Speech to Text app for the Deaf/Hard of hearing?” As observers, we can assume that this release is Google’s way of proving their prowess in the speech recognition market. Their Google Home products have been shown to have the highest accuracy when responding to prompts. So, it is only fitting that they create a tool that allows them to humanize their technology even further by aiding those who are hard of hearing or deaf.

 

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Google Launches ‘Play Academy’ Free E-Learning Platform for Android App Developers

November 14, 2018 Posted by News 0 thoughts on “Google Launches ‘Play Academy’ Free E-Learning Platform for Android App Developers”

The Android ecosystem is one of the most flourishing app marketplaces and Google now wants to further bolster the same by giving its app developers access to free, bite-sized interactive sessions via its newly launched ‘Play Academy‘ e-learning platform.

While you could certainly head to YouTube today to learn pretty much anything, but Google has partnered with e-learning company Intellum to provide developers the right knowledge about managing their apps through the ‘Academy for App Success,’ as seen down below.

The ‘Play Academy’ offers Android app developers access to courses that can help them learn how to use the Play Console (the management back-end where you publish and manage Android apps), getting the most out of it, best practices for when you are ready to publish apps, and analyzing downloads (and other data) to grow your app.

These courses will ultimately enable them to upgrade their app, and add features to not just improve the quality of your app but bring in more business as well.

You can consume this material on either mobile or desktop to earn an achievement badge after you complete the task at hand. This will help you grow your know-how of the Play Console and managing Android apps, paving the way for you to become an industry expert.

While there are a number of sessions that are already live on Play Academy, Google says that more content, that too in languages other than English, will be added to the console shortly. So, you will be to learn the ABC of app development, managing the app and also monetizing it via this e-learning platform.

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Google Releases The Official Android Dev Summit App

November 2, 2018 Posted by News 0 thoughts on “Google Releases The Official Android Dev Summit App”

With Google’s Android Developer Summit right around the corner, the company has announced the official app for the upcoming developer get-together.

The app lets you look through the conference schedule and all of the keynotes, sessions, and lightning talks that will take place over the two days. You can also save those events to your own calendar, they’re color-coded based on type (like breaks or sessions).

You can also stream the event from the app, though you can also stream it from the website if the app does not fit your needs.

As a nice bonus, the Android Dev Summit app also doubles as an Instant App. This lets you try out the app without needing to fully download it on your device. That is why you will see the “Open App” option when you get to the Android Dev Summit app on the Play Store.

As for the event itself, the Android Dev Summit is expected to bring together Android developers from various walks of life for two days of technical sessions with Google’s engineering team. There is even a keynote speech, which vice president of Android engineering Dave Burke and group product manager for Google Search and Ads Stephanie Cuthbertson hosted during 2017’s Android Dev Summit.

The discussions during this year’s Android Dev Summit will likely focus on the nitty-gritty of Android and its SDK tools. That compares drastically to Google I/O, which typically delivers more consumer-friendly news and developments.

You can download the Android Dev Summit 2018 app at the link below.The Android Dev Summit will be held in the Computer History Museum in California and go from November 7 through November 8.

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Google’s new rules for developers make Chrome extensions safer

October 3, 2018 Posted by News 0 thoughts on “Google’s new rules for developers make Chrome extensions safer”

Google has announced a range of security changes to its Chrome browser that will make the use of extensions more secure. The updates, to be introduced in version 70 of the popular browser, cover areas including extension permissions and developer accounts.

Browser extensions are small programs that enhance its functionality. The problem is that misbehaving extensions can steal data or invade users’ browser privacy. Chrome is a trusted application in most operating systems, meaning that if you give an extension permission to do things, the operating system will usually wave it through. This can leave users vulnerable to malicious extensions.

In the past, Google has taken steps to keep extensions in line by limiting what they can do. Late last year, for example, it introduced an optional site isolation feature that made it more difficult for malicious code on one site to steal secrets from another when open in the browser. It also enabled administrators to block extensions based on the kinds of permissions they request, such as access to the webcam or the clipboard.

Per-site permissions

Now, it has announced plans to take things further. In Chrome 70, the company will enable users to restrict an extension’s permissions to manipulate website data and services on a per-site basis. When users gave a Chrome extension permission to read and change website data in the past, the extension could use those permissions across all sites. The change allows users to be more selective about the sites that the extension can access.

While you may want a screen clipping extension to read information from a handful of news sites that you visit, say, you might want it to avoid reading anything else, including your online bank account. Chrome 70 will restrict host access permissions to specific sites allowed by the user, or it can be configured to request approval for host access when visiting any site. The user can also enable host permissions on all sites by default if they wish.

Google will also make the review process more stringent for extensions that request ‘powerful permissions’, it said, and will also monitor extensions that use code hosted remotely.

Obfuscated code banned

The company is also banning the use of obfuscated code. This is JavaScript code that is scrambled to avoid others finding out what it does, and while this can be a way for developers to protect their IP, a good reverse engineer would eventually work out what it was doing, Google pointed out.

In the meantime, obfuscated code also enables cybercriminals, such as cryptojackers, to execute nefarious code under the hood. From now on, Google’s Chromium team is having none of it. Not only will all new extension submissions have to carry usable code, but existing extensions with obfuscated code will be removed from the Chrome Web Store in early January if they don’t fix the issue. The company said:

Today over 70% of malicious and policy violating extensions that we block from Chrome Web Store contain obfuscated code. At the same time, because obfuscation is mainly used to conceal code functionality, it adds a great deal of complexity to our review process. This is no longer acceptable given the aforementioned review process changes.

Minification, which reduces side code by removing comments and unused code and shortening variables, is still fine, it added.

2FA for extension developers

Google also changed the requirements for developers to access their online accounts. They will be expected to use two-step verification (or 2FA) to access their accounts in the Chrome Web Store from next year, the company stated. This is a bid to protect developers of popular extensions from having their accounts hijacked and their published extensions tampered with by malicious actors.

These enhancements may go some way towards mitigating malicious Chrome extensions, of which there have been a few.

One popular legitimate extension called Web Developer for Chrome was hijacked last year after criminals compromised the developer’s account.

Another extension named “Desbloquear Conteúdo” was evil from the start, inserting a perfect overlay of username, password, and one time pad form fields on a bank’s site.

Another extension named “Desbloquear Conteúdo” was evil from the start, inserting a perfect overlay of username, password, and one time pad form fields on a bank’s site.

The security changes are a precursor to version 3 of Google’s extensions manifest, which will make it harder to write insecure extensions, the company claimed. These changes will include more narrowly-scoped application programming interfaces (APIs) so that developers can give extensions more selective access to webpages. Expect those new changes next year.

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