Posts tagged "app developers"

Google Launches ‘Play Academy’ Free E-Learning Platform for Android App Developers

November 14, 2018 Posted by News 0 thoughts on “Google Launches ‘Play Academy’ Free E-Learning Platform for Android App Developers”

The Android ecosystem is one of the most flourishing app marketplaces and Google now wants to further bolster the same by giving its app developers access to free, bite-sized interactive sessions via its newly launched ‘Play Academy‘ e-learning platform.

While you could certainly head to YouTube today to learn pretty much anything, but Google has partnered with e-learning company Intellum to provide developers the right knowledge about managing their apps through the ‘Academy for App Success,’ as seen down below.

The ‘Play Academy’ offers Android app developers access to courses that can help them learn how to use the Play Console (the management back-end where you publish and manage Android apps), getting the most out of it, best practices for when you are ready to publish apps, and analyzing downloads (and other data) to grow your app.

These courses will ultimately enable them to upgrade their app, and add features to not just improve the quality of your app but bring in more business as well.

You can consume this material on either mobile or desktop to earn an achievement badge after you complete the task at hand. This will help you grow your know-how of the Play Console and managing Android apps, paving the way for you to become an industry expert.

While there are a number of sessions that are already live on Play Academy, Google says that more content, that too in languages other than English, will be added to the console shortly. So, you will be to learn the ABC of app development, managing the app and also monetizing it via this e-learning platform.

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Apple wants app developers to use a subscription model (Video)

September 14, 2018 Posted by News, Video 0 thoughts on “Apple wants app developers to use a subscription model (Video)”

Apple is encouraging app developers to make the switch to a subscription model, rather than a one-off purchase cost or in-app purchases to unlock features.

It’s now continuing this push with a new video on its developer site …

The developers behind Elevate, Dropbox, Calm, and Bumble share how they create great customer experiences by continuing to provide value throughout the subscription lifecycle. Featuring: Jesse Germinario, Elevate; Ly Nguyen, Dropbox; Tyler Sheaffer, Calm; Sarah Jones Simmer, Bumble.

The appeal for developers is obvious: subscriptions generate the holy grail of tech businesses, recurring income. But users appear less convinced. A survey back in July found that the majority of iOS app users prefer a one-time payment to a subscription.

However, developers appearing in the video – likely shot at WWDC – argue that subscriptions benefit users as well as developers. They suggest that a subscription model gives user an opportunity to assess the value of a service without a larger one-off payment; that you’re funding continual development of the app; and that developers are incentivized to ensure that they continue to offer what customers want.

Apple advises developers to make a clear pitch and ensure the sign-up process is simple.

When communicating your subscriptions in your app and marketing materials, use clear, consistent messaging to make it easy for users to recognize the value of the offer. Include the value proposition of your subscription, a succinct call to action, and clear pricing and subscription terms.

Keep the purchase flow simple and only ask for necessary information upfront. Having too many steps or taking too much time for a user to sign up will lower your subscription conversion rate.

Provide prompts to subscribe in your app’s onboarding, and consider providing a persistent subscription button throughout the app interface.

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