Posts in News

Report: Digital advertising to surpass print and TV for the first time

February 21, 2019 Posted by Digital Marketing, News 0 thoughts on “Report: Digital advertising to surpass print and TV for the first time”

 

This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.

By year end, eMarketer expects companies to spend nearly $130 billion on digital ads, compared with about $110 billion on traditional advertisements, or about 54.2 percent of the ad market vs. 46.8 percent, respectively. According to the research firm’s projections, spending on digital ads will continue to outpace that of traditional ads. By 2023, digital ads will capture more than two-thirds of all ad spending, according to the estimates.

The increase in digital ad dollars will come, in part, from sharp declines in key print ad formats including directories such as the Yellow Pages, whose ad spending will fall by 19 percent, and the print versions of newspapers and magazines where ad spending is expected to decrease by about 18 percent, eMarketer said. Ad spending on TV will decline 2.2 percent this year, to about $71 billion, eMarketer said, owing largely to the absence of elections and big sports events, such as the Olympics.

“The steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenue which are disappearing in traditional media advertising,” eMarketer’s forecasting director Monica Peart said in a statement.

The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 percent of the market, according to the forecasts. EMarketer projects Google’s share will drop slightly from 38.2 percent to 37.2 percent; Facebook’s share is expected to remain “virtually unchanged,” rising by less than half of a percentage point from 21.8 percent to 22.1 percent this year.

Amazon, Microsoft and Verizon round out the top five digital advertisers, and the latter two are expected to lose ground in ad spending.

Amazon’s advertising business, the third largest in the United States, is projected to grow by more than 50 percent in 2019, claiming a total of nearly 9 percent of the digital ad market.

“The platform is rich with shoppers’ behavioral data for targeting and provides access to purchase data in real-time,” said Peart. “This type of access was once only available through the retail partner, to share at their discretion. But with Amazon’s suite of sponsored ads, marketers have unprecedented access to the ‘shelves’ where consumers are shopping.”

More than two-thirds of spending on digital ads this year will be dedicated to ads on mobile devices, eMarketer said, totaling more than $87 billion.

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Hackers Expose Coffee Meets Bagel’s Data

February 14, 2019 Posted by News 0 thoughts on “Hackers Expose Coffee Meets Bagel’s Data”

It’s Valentines day and Coffee Meets Bagel, the popular online dating app for casual hookups, announced in an email this morning that its data had been breached, compromising 6 million accounts.

This hack occurred just a few days after OKCupid users claimed that their accounts had been hacked into. Though Natalie Sawyer, spokesperson for OKCupid denied any breeches, the Register reported yesterday that 620 million account details from popular apps like Dubsmash are being circulated around the dark web. Coffee Meets Bagel now joins this table of companies.

Many of these companies need to set up a date with cyber security professionals to discuss policies that will prevent massive breaches like this in the future. The problem that many of these social networking companies face is that many of their users are unsophisticated tech users. This opens up attack vectors that would otherwise not exist in other apps. All a hacker has to do sometimes is iterate through a list of commonly used passwords to take over an account. This is a statement that OKCupid made on their website to educate users on this fact, ““If you use the same password on several different sites or services, then your accounts on all of them have the potential to be taken over if one site has a security breach.”

On the other hand, one can argue that it is the value these users hold to hackers in terms of private information, information that these companies use to attract advertisers, that attracts the attention of the best hackers. These same companies also create buggy features that allow breaches to occur in the first place. However we want to slice this problem, we do have to come to terms that nothing can be 100% fool proof. Encryption is supposed to be fool proof, but a hacker doesn’t need to outcompute a computer, she just needs to outwit a human. A very cold thought indeed on Valentines Day.

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Google Humanizes Speech Recognition With Live Transcribe

February 14, 2019 Posted by News 0 thoughts on “Google Humanizes Speech Recognition With Live Transcribe”

Speech recognition software has existed for a long time now, aiding those who are physically disabled or handicapped to construct documents on their computers. According to Wikipedia, “Speech recognition is the inter-disciplinary sub-field of computational linguistics that develops methodologies and technologies that enables the recognition and translation of spoken language into text by computers. It is also known as automatic speech recognition (ASR), computer speech recognition or speech to text (STT).”

This subset of computational linguistics is of particular interest to Google, a company that has a large share in the voice assistant market. Within speech recognition, Google has already developed Google Docs Voice Typing. To add to that, in 2018, they offered an improved speech to text API for developers to create their own speech-to-text app. Now, Google has recently released launched Live Transcribe, a speech recognition product, by partnering with Gallaudet University. With Google’s engineering might and the University’s expertise with the deaf and hard of hearing, they were able to create a product that can translate spoken words from 70 different languages and dialects.

This release almost seemed like a response to a Quora post that asked in 2016, “Why doesn’t Google develop a Speech to Text app for the Deaf/Hard of hearing?” As observers, we can assume that this release is Google’s way of proving their prowess in the speech recognition market. Their Google Home products have been shown to have the highest accuracy when responding to prompts. So, it is only fitting that they create a tool that allows them to humanize their technology even further by aiding those who are hard of hearing or deaf.

 

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Datadog Acquires Madumbo’s AI Talent

February 12, 2019 Posted by News 0 thoughts on “Datadog Acquires Madumbo’s AI Talent”

Big data is powering many of the world’s leading enterprises. So it’s not surprising that companies have developed ways to leverage all of the available data, and Datadog is one of them. Founded by Olivier Pomel and Alexis Lê-Quôc, Datadog is a app monitoring platform. It analyzes reams of data and spits out real-time reports that keeps you up to date on your apps performance.

Recently the company has added to its capabilities by acquiring Madumbo, an app testing company locatedin Paris. “We’re excited to have the Madumbo team join Datadog,” said Olivier Pomel, CEO of Datadog. “They’ve built a sophisticated AI platform that can quickly determine if a web application is behaving correctly. We see their core technology strengthening our platform and extending into many new digital experience monitoring capabilities for our customers.”

 

 

It’s undeniable that AI has changed the landscape of engineering. A full fledged tech company can hardly compete without incorporating some aspect of AI to make certain processes more efficient.  Dig a little further into the acquisition and you’ll realize that it’s not the company that was acquired. Rather, it was the engineering talent that was aquired. The TechCrunch article that reported on this news mentioned that, “the team will join Datadog’s  existing Paris office and will work on new products, which Datadog says will be announced later this year. Datadog will phase out the Madumbo platform over the course of the next few months.”

 

 

 

 

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LinkedIn release LinkedIn Live, a new live video broadcast service

February 12, 2019 Posted by News 0 thoughts on “LinkedIn release LinkedIn Live, a new live video broadcast service”

LinkedIn — the social network for the working world with close to 600 million users globally — says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest.

This week, the company is launching live video, giving people users globally the ability to broadcast real-time video to select groups, or to its platform at large.

Launching in beta first in the U.S., LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos, but if you consider how it developed its publishing features for written work, that will come later, too.

Initial live content that LinkedIn hopes to broadcast lines up with the kind of subject matter you might already see in LinkedIn’s news feed: the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.

And to underscore how LinkedIn is keen to develop this — especially in its first phase — not as rough-and-ready user-generated content, but as streams of the kinds of videos that fit with its wider ethos, it has selected several third-party developers of live broadcasting streaming services that creators will work with to create and post more polished live video on LinkedIn. Read more


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5 Reasons To Run Ads on Youtube in 2019 (Video)

February 11, 2019 Posted by News, Video 0 thoughts on “5 Reasons To Run Ads on Youtube in 2019 (Video)”

Google is bringing YouTube more tightly into its search business by Google is more ways to target users based on their queries and giving advertisers on the site.

  1. YouTube Mobile Ads Receive Attention 83% of The Time

The Think With Google post cites data from an Ipsos study that tracked eye movements to determine that 83% of YouTube mobile viewers pay attention to ads, compared to just 45% of TV viewers. As Google’s post notes, that makes YouTube mobile advertising 84% more attention-grabbing than TV advertising.

The more interesting half of the Think With Google post, however, deals with the relationship between ads with sound and ads without sound. According to Nielsen data, the former group commands 2.4 times as much attention as the latter.

2. 96% of 18-24-Year-Old Americans Internet Users Use Youtube


This statistic shows the share of internet users in the United States who were using YouTube as of January 2018, sorted by age group. We Are Flint found that 96 percent of internet users aged 18 to 24 years accessed the video platform.

3. YouTube Reaches More American 18-34-Year-Olds Than Any Other TV Network

A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.

The new round of research, commissioned by YouTube and provided to Mashable, suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.

More than half of the 18-to-49-year-old demographic YouTube users surveyed said they have watched the Google-owned video platform on their TVs.

A whopping 90% of that same demographic said they use a smartphone, tablet or computer while watching TV.

Brands still play a big role on the platform

It’s no secret that brands are a vital part of YouTube, with many creators utilizing sponsorships and partnerships to turn a profit.

And consumers are OK with that. The report found that 61% of those who subscribe to YouTube creators say their opinions about a brand were influenced by the creator they follow.

4. YouTube Was The Top iOS Downloaded App of 2018

5. 1.9 Billion Logged-In Users Visit YouTube Every Month

YouTube CEO Susan Wojcicki says that 1.8 billion registered users are watching videos on the platform each month, not counting anyone who’s watching without an account.

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Codesmith Rises in Clutch’s Ranks of Leading Web & App Developers in Atlanta

February 7, 2019 Posted by Apps, News 0 thoughts on “Codesmith Rises in Clutch’s Ranks of Leading Web & App Developers in Atlanta”


Atlanta, GA — (ReleaseWire) — 02/05/2019 –Solidifying a strong first impression with customers starts with having a functional and accessible online presence. Investing in a quality mobile app and website is now more important than ever before. Codesmith Development understands how vital it is to attract customers online and they will use their expertise in custom software development to help launch, run, or grow a business. With this in mind, they’re excited to see their own recognition expand through their new profile on the ratings and reviews platform, Clutch.

Based in Washington, D.C., Clutch’s goal is to help buyers select a service provider in the B2B space. They analyze businesses across numerous industries and rank them according to their ‘ability to deliver’ to clients. Their research helps us to compare our company to other service providers in the development industry. Codesmith Development was evaluated for their industry expertise as determined by the services they offer, the client base they’ve developed over the years, and examples of IT and development projects they’ve completed. They received high marks across the board and are now featured on Clutch’s list of the best mobile app development companies in Atlanta in 2019.

The most important factor in Clutch’s evaluation is client reviews. Clutch conducts telephone interviews with a company’s former clients to obtain direct feedback on how their work has served them. Codesmith Dev loved serving these clients, so they were happy to know that the clients love working with them, too.

Read the full reviews on our Clutch profile. And, due to their prominence on Clutch, they also appear on their sister website, The Manifest, as one of the best web developers in Atlanta. The Manifest is a resource that provides industry reports, how-to-guides, and lists of top service providers across various industries.

From custom software development to app development, they strive to offer clients a full breadth of IT solutions and services. Now, clients can verify the quality of the work through positive client reviews on Clutch and The Manifest. If looking to outsource digital needs, consider Codesmith Dev as one of the best agencies to trust when it comes to building beautiful, creative, and engaging web apps that are sure to impress.

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If You Knew Better, You Would Code Better with Lean Coding

February 7, 2019 Posted by Apps, News 0 thoughts on “If You Knew Better, You Would Code Better with Lean Coding”

Lean coding aims to provide insight into the actual coding activity, helping developers to detect that things are not going as expected at the 10 minute-level and enabling them to call for help immediately. Developers can use it to improve their technical skills to become better in writing code.

Fabrice Bernhard, co-founder and CEO of Theodo UK, and Nicolas Boutin, architect-developer and coach at Theodo France, spoke about lean coding at Lean Digital Summit 2018. InfoQ is covering this event with summaries, articles, and Q&As.

Lean coding is our effort to study the way we code scientifically, and using kaizen, identify bottlenecks that will give us insight into how to code better, said Bernhard. We have tried one technique in particular that we call ghost programming, he said.

Bernhard explained how ghost programming works:

The idea is to first write the detailed technical plan of what you plan to code for the next few hours in steps of a few minutes. And then, like racing against your ghost in Mario Kart, to compare the actual execution steps and time spent on each step to the initial plan. This allows discovering strong discrepancies between expectations and reality at the code level which are goldmines of potential improvements.

Using lean coding, Theodo improved their productivity. It also helps their teams to improve their way of working.

InfoQ interviewed Fabrice Bernhard and Nicolas Boutin about lean coding.

InfoQ: What is “lean coding”?

Nicolas Boutin: We were trying to improve our work on a daily basis, solving problems that delayed us the next day. And when we asked ourselves what happened during coding time, we realised it was blurry. No wonder since our most precise problem indicator was in fact the daily burndown chart, so the realisation that there was a problem happened only the next morning.

Inspired by a trip to a lean factory in Japan, we wondered how we could create “andon” indicators at a much more granular level. We realised that if during the design phase before coding we added an expected timeline, we would be able to detect that things were not going as expected at the 10 minute-level and be able to call for help immediately. This enabled two very interesting changes: first the team could react to issues and call for help from more senior team members immediately and not the next day. And at the end of the day we knew exactly where things had gone wrong, tremendously helping us identify where to invest our continuous improvement efforts. We called it lean coding in reference to the lean factory that had inspired us.

Fabrice Bernhard: Lean Coding is one of the areas we have explored at the cross-roads of lean and software development. It is interesting to see that since the agile movement took over, there has been a lot of focus on how to improve development work from a project management or operations point of view, but much less from the coding point of view.

InfoQ: How do you do lean coding?

Boutin: Concretely, this is how I do it:

  • At the beginning of the day, I choose the next User Story I’m going to ship.
  • Then, I break down the User Story into technical steps which last less than 10 minutes, during what we call the “technical design” step.
  • The technical design step can last up to half an hour to prepare for a few hours worth of work.
  • And then I start coding: each time I exceed the 10 minute takt time, I have identified a discrepancy between expectations and reality. I can either “andon” for another developer to help me get past the issue, or just record the problem for later analysis.
  • At the end of the user story, I take a step back to list all the problems I encountered, identify the root causes and planning small actions to help me succeed the following day.

This is what we call ghost programming at Theodo. We even created an internal digital product to help us in this called Caspr:

  • Linked to Trello, the tool we use to do project management, Caspr helps during the technical design step to transform my user story into technical steps which last less than 10 minutes.
  • During the coding phase, we created a bash interface so that I can drive steps directly from my IDE.
  • When I have a problem during coding, Caspr helps me identify how to solve it, suggesting the standard associated to the gesture and who I should ask for help.
  • At the end of the day, I know which coding skills I need to improve first, and the team leader can train me through dojos or pair-programing sessions.

InfoQ: What benefits have you gotten from ghost programming?

Boutin: I was the team leader of a 7-developers team. Five weeks after we started doing ghost programming, we managed to double our productivity; we delivered twice as many features compared to what was expected.

At the same time, I coached people to improve their technical skills by doing dojos and improving the work environment of the project. This way people became better in their work.

Since the approach requires strong discipline, there is still some work needed to ensure easy adoption by further teams. One dimension we are looking at is using the technical design steps to proactively help the developer in their upcoming task using machine learning.

Bernhard: We have seen productivity improvements of up to 2x in teams adopting ghost programming. We showed these results in our presentation Toyota VS Tesla? What Lean can learn from Digital Natives.

But beyond these impressive productivity gains, the real benefit is the learnings for the teams. These learnings are quite broad; some examples include quickly identifying skill gaps in the team that can be addressed through training, addressing problems in the infrastructure that slowed down tests and deployments more than imagined, automating some of the developer’s tasks to avoid unnecessary mistakes, and adopting a new way of testing the code.

This is the first time I see coders looking scientifically at the way they code to learn how to code better; the potential of this is enormous.

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App Spotlight: Calm Raises 88 Million, Becomes a Meditation Unicorn

February 6, 2019 Posted by News 0 thoughts on “App Spotlight: Calm Raises 88 Million, Becomes a Meditation Unicorn”


Burnout is a problem that affects all types of employees. It’s a condition more and more of us are trying to grasp. No longer do we wholeheartedly adhere to the ideal of lifting ourselves by the bootstraps no matter the cost. That’s because according to recent research, stress kills. Now that we’ve become more aware of the issue of workplace stress, we’ve found outlets to unburden ourselves from the pressures of work. Apart from seeking a better work/life balance, we’re looking to more holistic forms of medicine, ones that don’t involve addictive over-the-counter drugs.

Meditation and yoga are among the many lifestyle approaches implemented to increase well-being and productivity. From 2012 to 2017, the CDC found that the number of adults performing meditation rose from 9.5% of the U.S. population to 14.3% of the U.S. population.

Coincidentally(or perhaps not), Calm, a meditation and wellness app launched in 2012, has ridden a wave of success to the tune of $88 million in a series B funding at a $1 billion valuation. All jokes aside, Calm and a host of other apps may very well be the cause of the rise in meditation. TPG Growth, along with Creative Artist Agency, Insight Venture Partners, and Ashton Kutcher Ventures, have decided to ride Calm’s wave by contributing to its second round of funding.

And what a wave. Calm has reached over 40 million downloads. The company earns most of its revenue through a subscription model which prices a yearly subscription at $59.99. With 1 million subscribers, Calm rakes in $150 million in annual revenue. That’s four times the revenue the company earned in previous years, making them profitable for the first time in 2018.

Calm was rated the 2017 app of the year by Apple. The app offers a bevy of relaxing sounds ranging from falling rain to the songs of birds. Along with calming sounds, the app offers 25 free meditation sessions that vary in length. Among the options includes a session that allows you to manage your anxiety and stress.

The conclusion to grasp from all of this is that the upward trend of wellness activities correlates with technology’s need to solve our pressing issues. We can expect apps within the wellness industry to continue to perform well as methods to improve workplace culture and productivity continues to be examined.

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Best-paying programming languages In 2019

February 6, 2019 Posted by News, Recruiting 0 thoughts on “Best-paying programming languages In 2019”

Wages growth for tech jobs in the US was stagnant in 2018, rising just 0.6 percent from 2017 to an average of $93,244 for the year, accord to Dice’s 2019 tech salary report

Average tech wages haven’t increased since 2015, when the average was actually higher than today at $93,328, according to Dice’s data, and that’s despite historically low levels of unemployment in the sector. 

However, there are a few specialized skills and roles that have seen higher than average growth, which could motivate some into making a career pivot. 

Dice’s survey of 10,780 technology professionals finds that 68 percent would jump ship to get a higher wage, compared with 47 percent who would do it for better working conditions, like remote work and more flexible hours.

As expected, the top-paying tech jobs are held by C-level execs and directors, whose average annual salary grew 3.9 percent was actually year to $142,063. 


Image: Dice

Salaries for software engineers grew 5.1 percent to $110,898, while technology strategist and architect wages grew eight percent to $127,121. 

Database administrators on average received $103,473 per year but wages grew only 0.2 percent. Meanwhile, web developer and programmer salaries grew 11.6 percent to $82,765. Even technical-support wages saw decent growth of 6.8 percent to $60,600. 

Average wages for software engineers grew 5.1 percent to $111,000, while app-developer wages grew 7.6 percent to $105,200. Other roles that paid between $100,000 to $115,000 include DevOps engineer, hardware engineer, project manager, and security analyst.   

Looking at the most lucrative skills, Dice finds that programmers using Google-developed Go, or Golang, earned the highest on average at $132,827, while programmers using Apache Kafka earned an average of $127,554. 

Besides Go, the top-paying languages, according to a list compiled by ZDNet sister site TechRepublic, are Perl, Shell, Node.js JavaScript, Java/J2EE, TypeScript, Python, Ruby, Swift, and C#. All commanded average wages of between $110,000 and $101,000. 

Skillsets where average annual wages exceeded $120,000 include Amazon DynamoDB, Amazon Redshift, Apache Cassandra, Elasticsearch, RabbitMQ, MapReduce, and SAP HANA.    

Some skills saw significant declines in average wages. The average wage for those skilled in the iOS graph design app declined 12.1 percent to $107,061, while wages for those skilled in Rackspace technology slipped 7.1 percent to $104,782. 

Others broadly defined skills where average wages declined by more than five percent but still exceeded $100,000 include infrastructure as a service, Pure Storage, NetApp, Fortran, 3Par, software-defined networks, Informix, Siebel, unified communications, Compellent, Glassfish, Sun, Objective-C, and IBM’s Infosphere Data Stage.         

The top-paying location is Silicon Valley, where average wages for tech jobs rose 3.2 percent to $118,306. Other cities where average wages are between $105,000 and $100,000 include Seattle, San Diego, Minneapolis, Boston, Baltimore, Portland, and New York. 

However the best cities, adjusted for the local cost of living, are Minneapolis, Portland, Tampa, Charlotte, and Seattle. 

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