Pacesetter
From Cold To Hot: Driving Inbound Leads for Pacesetter
OVERVIEW
Building a brand that's as strong and long-lasting as steel.
THE CHALLENGE
Build an inbound pipeline of qualified leads to support the sales team.
For over 40 years, Pacesetter has succeeded with traditional cold lead generation. But they wanted to add a digital arm that drove inbound leads into their new CRM. To help Pacesetter expand their sales strategy, a targeted conversion campaign was needed to help the sales team increase lead gen and close rates.
THE SOLUTION
The full digital marketing treatment.
Pacesetter had 2 goals to accomplish: to reach qualified leads and increase conversion rates. With aggressive audience and competitive analyses, as well as heavy keyword research, we identified the optimal platforms for advertising. From there, we created a content strategy, launched a targeted PPC digital campaign, and optimized the website for digital lead generation.
THE RESULTS
More qualified leads thanks to a better digital presence.
3 times increase in qualified leads
Avg cost per click $1.40 (compared to industry average $3.33)
4,518 clicks on Google alone
We’ve worked with Codesmith for a long time. They’re constantly looking for ways to drive our success and we trust them. Always professional and friendly!