Pacesetter
Pacesetter
From Cold To Hot: Driving Inbound Leads for Pacesetter
From Cold To Hot: Driving Inbound Leads for Pacesetter
From Cold To Hot: Driving Inbound Leads for Pacesetter
OVERVIEW
OVERVIEW
Building a brand that's as strong and long-lasting as steel.
Building a brand that's as strong and long-lasting as steel.
Client
Pacesetter
Start
2018
Active
4 years
Services
Website Build
SEO/Content Strategy
Content Marketing
Lead Generation PPC
Paid Media Strategy
CRM Integration
Tech Stack
Tech Stack
Tech Stack
THE CHALLENGE
THE CHALLENGE
Build an inbound pipeline of qualified leads to support the sales team.
Build an inbound pipeline of qualified leads to support the sales team.
For over 40 years, Pacesetter has succeeded with traditional cold lead generation. But they wanted to add a digital arm that drove inbound leads into their new CRM. To help Pacesetter expand their sales strategy, a targeted conversion campaign was needed to help the sales team increase lead gen and close rates.
For over 40 years, Pacesetter has succeeded with traditional cold lead generation. But they wanted to add a digital arm that drove inbound leads into their new CRM. To help Pacesetter expand their sales strategy, a targeted conversion campaign was needed to help the sales team increase lead gen and close rates.
THE SOLUTION
THE SOLUTION
The full digital marketing treatment.
The full digital marketing treatment.
Pacesetter had 2 goals to accomplish: to reach qualified leads and increase conversion rates. With aggressive audience and competitive analyses, as well as heavy keyword research, we identified the optimal platforms for advertising. From there, we created a content strategy, launched a targeted PPC digital campaign, and optimized the website for digital lead generation.
Pacesetter had 2 goals to accomplish: to reach qualified leads and increase conversion rates. With aggressive audience and competitive analyses, as well as heavy keyword research, we identified the optimal platforms for advertising. From there, we created a content strategy, launched a targeted PPC digital campaign, and optimized the website for digital lead generation.
Digital Campaigns
Digital Campaigns
Digital Campaigns
SEO
SEO
SEO
Content Marketing
Content Marketing
Content Marketing
THE RESULTS
THE RESULTS
More qualified leads thanks to a better digital presence.
Innovative tools that make
self-discovery simple.
3 times increase in qualified leads
3 times increase in qualified leads
Avg cost per click $1.40 (compared to industry average $3.33)
Avg cost per click $1.40 (compared to industry average $3.33)
4,518 clicks on Google alone
4,518 clicks on Google alone
We’ve worked with Codesmith for a long time. They’re constantly looking for ways to drive our success and we trust them. Always professional and friendly!
We’ve worked with Codesmith for a long time. They’re constantly looking for ways to drive our success and we trust them. Always professional and friendly!
We’ve worked with Codesmith for a long time. They’re constantly looking for ways to drive our success and we trust them. Always professional and friendly!
Corri Green
Corri Green
Corri Green
Manager of Administrative Services
Manager of Administrative Services
Manager of Administrative Services
Got an idea? Let’s make it a reality. Talk with our team today.
2024 GritCo, LLC. All rights reserved.
Got an idea? Let’s make it a reality. Talk with our team today.
2024 GritCo, LLC. All rights reserved.
Got an idea? Let’s make it a reality. Talk with our team today.
2024 GritCo, LLC. All rights reserved.
