Posts by csd-admin

Report: Digital advertising to surpass print and TV for the first time

February 21, 2019 Posted by Digital Marketing, News 0 thoughts on “Report: Digital advertising to surpass print and TV for the first time”


This year, the money spent on digital advertising in the United States will surpass that spent on traditional ads for the first time, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms seek consumers’ attention.

By year end, eMarketer expects companies to spend nearly $130 billion on digital ads, compared with about $110 billion on traditional advertisements, or about 54.2 percent of the ad market vs. 46.8 percent, respectively. According to the research firm’s projections, spending on digital ads will continue to outpace that of traditional ads. By 2023, digital ads will capture more than two-thirds of all ad spending, according to the estimates.

The increase in digital ad dollars will come, in part, from sharp declines in key print ad formats including directories such as the Yellow Pages, whose ad spending will fall by 19 percent, and the print versions of newspapers and magazines where ad spending is expected to decrease by about 18 percent, eMarketer said. Ad spending on TV will decline 2.2 percent this year, to about $71 billion, eMarketer said, owing largely to the absence of elections and big sports events, such as the Olympics.

“The steady shift of consumer attention to digital platforms has hit an inflection point with advertisers, forcing them to now turn to digital to seek the incremental gains in reach and revenue which are disappearing in traditional media advertising,” eMarketer’s forecasting director Monica Peart said in a statement.

The top two digital advertisers in the United States — Google and Facebook — are expected to maintain their dominant hold on ad dollars, as the tech giants’ combined ad revenue will command about 59 percent of the market, according to the forecasts. EMarketer projects Google’s share will drop slightly from 38.2 percent to 37.2 percent; Facebook’s share is expected to remain “virtually unchanged,” rising by less than half of a percentage point from 21.8 percent to 22.1 percent this year.

Amazon, Microsoft and Verizon round out the top five digital advertisers, and the latter two are expected to lose ground in ad spending.

Amazon’s advertising business, the third largest in the United States, is projected to grow by more than 50 percent in 2019, claiming a total of nearly 9 percent of the digital ad market.

“The platform is rich with shoppers’ behavioral data for targeting and provides access to purchase data in real-time,” said Peart. “This type of access was once only available through the retail partner, to share at their discretion. But with Amazon’s suite of sponsored ads, marketers have unprecedented access to the ‘shelves’ where consumers are shopping.”

More than two-thirds of spending on digital ads this year will be dedicated to ads on mobile devices, eMarketer said, totaling more than $87 billion.

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LinkedIn release LinkedIn Live, a new live video broadcast service

February 12, 2019 Posted by News 0 thoughts on “LinkedIn release LinkedIn Live, a new live video broadcast service”

LinkedIn — the social network for the working world with close to 600 million users globally — says that video is the fastest-growing format on its platform alongside original written work, shared news and other content. Now it’s taking its next step in the medium in earnest.

This week, the company is launching live video, giving people users globally the ability to broadcast real-time video to select groups, or to its platform at large.

Launching in beta first in the U.S., LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos, but if you consider how it developed its publishing features for written work, that will come later, too.

Initial live content that LinkedIn hopes to broadcast lines up with the kind of subject matter you might already see in LinkedIn’s news feed: the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.

And to underscore how LinkedIn is keen to develop this — especially in its first phase — not as rough-and-ready user-generated content, but as streams of the kinds of videos that fit with its wider ethos, it has selected several third-party developers of live broadcasting streaming services that creators will work with to create and post more polished live video on LinkedIn. Read more

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5 Reasons To Run Ads on Youtube in 2019 (Video)

February 11, 2019 Posted by News, Video 0 thoughts on “5 Reasons To Run Ads on Youtube in 2019 (Video)”

Google is bringing YouTube more tightly into its search business by Google is more ways to target users based on their queries and giving advertisers on the site.

  1. YouTube Mobile Ads Receive Attention 83% of The Time

The Think With Google post cites data from an Ipsos study that tracked eye movements to determine that 83% of YouTube mobile viewers pay attention to ads, compared to just 45% of TV viewers. As Google’s post notes, that makes YouTube mobile advertising 84% more attention-grabbing than TV advertising.

The more interesting half of the Think With Google post, however, deals with the relationship between ads with sound and ads without sound. According to Nielsen data, the former group commands 2.4 times as much attention as the latter.

2. 96% of 18-24-Year-Old Americans Internet Users Use Youtube

This statistic shows the share of internet users in the United States who were using YouTube as of January 2018, sorted by age group. We Are Flint found that 96 percent of internet users aged 18 to 24 years accessed the video platform.

3. YouTube Reaches More American 18-34-Year-Olds Than Any Other TV Network

A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.

The new round of research, commissioned by YouTube and provided to Mashable, suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.

More than half of the 18-to-49-year-old demographic YouTube users surveyed said they have watched the Google-owned video platform on their TVs.

A whopping 90% of that same demographic said they use a smartphone, tablet or computer while watching TV.

Brands still play a big role on the platform

It’s no secret that brands are a vital part of YouTube, with many creators utilizing sponsorships and partnerships to turn a profit.

And consumers are OK with that. The report found that 61% of those who subscribe to YouTube creators say their opinions about a brand were influenced by the creator they follow.

4. YouTube Was The Top iOS Downloaded App of 2018

5. 1.9 Billion Logged-In Users Visit YouTube Every Month

YouTube CEO Susan Wojcicki says that 1.8 billion registered users are watching videos on the platform each month, not counting anyone who’s watching without an account.

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Codesmith Rises in Clutch’s Ranks of Leading Web & App Developers in Atlanta

February 7, 2019 Posted by Apps, News 0 thoughts on “Codesmith Rises in Clutch’s Ranks of Leading Web & App Developers in Atlanta”

Atlanta, GA — (ReleaseWire) — 02/05/2019 –Solidifying a strong first impression with customers starts with having a functional and accessible online presence. Investing in a quality mobile app and website is now more important than ever before. Codesmith Development understands how vital it is to attract customers online and they will use their expertise in custom software development to help launch, run, or grow a business. With this in mind, they’re excited to see their own recognition expand through their new profile on the ratings and reviews platform, Clutch.

Based in Washington, D.C., Clutch’s goal is to help buyers select a service provider in the B2B space. They analyze businesses across numerous industries and rank them according to their ‘ability to deliver’ to clients. Their research helps us to compare our company to other service providers in the development industry. Codesmith Development was evaluated for their industry expertise as determined by the services they offer, the client base they’ve developed over the years, and examples of IT and development projects they’ve completed. They received high marks across the board and are now featured on Clutch’s list of the best mobile app development companies in Atlanta in 2019.

The most important factor in Clutch’s evaluation is client reviews. Clutch conducts telephone interviews with a company’s former clients to obtain direct feedback on how their work has served them. Codesmith Dev loved serving these clients, so they were happy to know that the clients love working with them, too.

Read the full reviews on our Clutch profile. And, due to their prominence on Clutch, they also appear on their sister website, The Manifest, as one of the best web developers in Atlanta. The Manifest is a resource that provides industry reports, how-to-guides, and lists of top service providers across various industries.

From custom software development to app development, they strive to offer clients a full breadth of IT solutions and services. Now, clients can verify the quality of the work through positive client reviews on Clutch and The Manifest. If looking to outsource digital needs, consider Codesmith Dev as one of the best agencies to trust when it comes to building beautiful, creative, and engaging web apps that are sure to impress.

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If You Knew Better, You Would Code Better with Lean Coding

February 7, 2019 Posted by Apps, News 0 thoughts on “If You Knew Better, You Would Code Better with Lean Coding”

Lean coding aims to provide insight into the actual coding activity, helping developers to detect that things are not going as expected at the 10 minute-level and enabling them to call for help immediately. Developers can use it to improve their technical skills to become better in writing code.

Fabrice Bernhard, co-founder and CEO of Theodo UK, and Nicolas Boutin, architect-developer and coach at Theodo France, spoke about lean coding at Lean Digital Summit 2018. InfoQ is covering this event with summaries, articles, and Q&As.

Lean coding is our effort to study the way we code scientifically, and using kaizen, identify bottlenecks that will give us insight into how to code better, said Bernhard. We have tried one technique in particular that we call ghost programming, he said.

Bernhard explained how ghost programming works:

The idea is to first write the detailed technical plan of what you plan to code for the next few hours in steps of a few minutes. And then, like racing against your ghost in Mario Kart, to compare the actual execution steps and time spent on each step to the initial plan. This allows discovering strong discrepancies between expectations and reality at the code level which are goldmines of potential improvements.

Using lean coding, Theodo improved their productivity. It also helps their teams to improve their way of working.

InfoQ interviewed Fabrice Bernhard and Nicolas Boutin about lean coding.

InfoQ: What is “lean coding”?

Nicolas Boutin: We were trying to improve our work on a daily basis, solving problems that delayed us the next day. And when we asked ourselves what happened during coding time, we realised it was blurry. No wonder since our most precise problem indicator was in fact the daily burndown chart, so the realisation that there was a problem happened only the next morning.

Inspired by a trip to a lean factory in Japan, we wondered how we could create “andon” indicators at a much more granular level. We realised that if during the design phase before coding we added an expected timeline, we would be able to detect that things were not going as expected at the 10 minute-level and be able to call for help immediately. This enabled two very interesting changes: first the team could react to issues and call for help from more senior team members immediately and not the next day. And at the end of the day we knew exactly where things had gone wrong, tremendously helping us identify where to invest our continuous improvement efforts. We called it lean coding in reference to the lean factory that had inspired us.

Fabrice Bernhard: Lean Coding is one of the areas we have explored at the cross-roads of lean and software development. It is interesting to see that since the agile movement took over, there has been a lot of focus on how to improve development work from a project management or operations point of view, but much less from the coding point of view.

InfoQ: How do you do lean coding?

Boutin: Concretely, this is how I do it:

  • At the beginning of the day, I choose the next User Story I’m going to ship.
  • Then, I break down the User Story into technical steps which last less than 10 minutes, during what we call the “technical design” step.
  • The technical design step can last up to half an hour to prepare for a few hours worth of work.
  • And then I start coding: each time I exceed the 10 minute takt time, I have identified a discrepancy between expectations and reality. I can either “andon” for another developer to help me get past the issue, or just record the problem for later analysis.
  • At the end of the user story, I take a step back to list all the problems I encountered, identify the root causes and planning small actions to help me succeed the following day.

This is what we call ghost programming at Theodo. We even created an internal digital product to help us in this called Caspr:

  • Linked to Trello, the tool we use to do project management, Caspr helps during the technical design step to transform my user story into technical steps which last less than 10 minutes.
  • During the coding phase, we created a bash interface so that I can drive steps directly from my IDE.
  • When I have a problem during coding, Caspr helps me identify how to solve it, suggesting the standard associated to the gesture and who I should ask for help.
  • At the end of the day, I know which coding skills I need to improve first, and the team leader can train me through dojos or pair-programing sessions.

InfoQ: What benefits have you gotten from ghost programming?

Boutin: I was the team leader of a 7-developers team. Five weeks after we started doing ghost programming, we managed to double our productivity; we delivered twice as many features compared to what was expected.

At the same time, I coached people to improve their technical skills by doing dojos and improving the work environment of the project. This way people became better in their work.

Since the approach requires strong discipline, there is still some work needed to ensure easy adoption by further teams. One dimension we are looking at is using the technical design steps to proactively help the developer in their upcoming task using machine learning.

Bernhard: We have seen productivity improvements of up to 2x in teams adopting ghost programming. We showed these results in our presentation Toyota VS Tesla? What Lean can learn from Digital Natives.

But beyond these impressive productivity gains, the real benefit is the learnings for the teams. These learnings are quite broad; some examples include quickly identifying skill gaps in the team that can be addressed through training, addressing problems in the infrastructure that slowed down tests and deployments more than imagined, automating some of the developer’s tasks to avoid unnecessary mistakes, and adopting a new way of testing the code.

This is the first time I see coders looking scientifically at the way they code to learn how to code better; the potential of this is enormous.

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Best-paying programming languages In 2019

February 6, 2019 Posted by News, Recruiting 0 thoughts on “Best-paying programming languages In 2019”

Wages growth for tech jobs in the US was stagnant in 2018, rising just 0.6 percent from 2017 to an average of $93,244 for the year, accord to Dice’s 2019 tech salary report

Average tech wages haven’t increased since 2015, when the average was actually higher than today at $93,328, according to Dice’s data, and that’s despite historically low levels of unemployment in the sector. 

However, there are a few specialized skills and roles that have seen higher than average growth, which could motivate some into making a career pivot. 

Dice’s survey of 10,780 technology professionals finds that 68 percent would jump ship to get a higher wage, compared with 47 percent who would do it for better working conditions, like remote work and more flexible hours.

As expected, the top-paying tech jobs are held by C-level execs and directors, whose average annual salary grew 3.9 percent was actually year to $142,063. 

Image: Dice

Salaries for software engineers grew 5.1 percent to $110,898, while technology strategist and architect wages grew eight percent to $127,121. 

Database administrators on average received $103,473 per year but wages grew only 0.2 percent. Meanwhile, web developer and programmer salaries grew 11.6 percent to $82,765. Even technical-support wages saw decent growth of 6.8 percent to $60,600. 

Average wages for software engineers grew 5.1 percent to $111,000, while app-developer wages grew 7.6 percent to $105,200. Other roles that paid between $100,000 to $115,000 include DevOps engineer, hardware engineer, project manager, and security analyst.   

Looking at the most lucrative skills, Dice finds that programmers using Google-developed Go, or Golang, earned the highest on average at $132,827, while programmers using Apache Kafka earned an average of $127,554. 

Besides Go, the top-paying languages, according to a list compiled by ZDNet sister site TechRepublic, are Perl, Shell, Node.js JavaScript, Java/J2EE, TypeScript, Python, Ruby, Swift, and C#. All commanded average wages of between $110,000 and $101,000. 

Skillsets where average annual wages exceeded $120,000 include Amazon DynamoDB, Amazon Redshift, Apache Cassandra, Elasticsearch, RabbitMQ, MapReduce, and SAP HANA.    

Some skills saw significant declines in average wages. The average wage for those skilled in the iOS graph design app declined 12.1 percent to $107,061, while wages for those skilled in Rackspace technology slipped 7.1 percent to $104,782. 

Others broadly defined skills where average wages declined by more than five percent but still exceeded $100,000 include infrastructure as a service, Pure Storage, NetApp, Fortran, 3Par, software-defined networks, Informix, Siebel, unified communications, Compellent, Glassfish, Sun, Objective-C, and IBM’s Infosphere Data Stage.         

The top-paying location is Silicon Valley, where average wages for tech jobs rose 3.2 percent to $118,306. Other cities where average wages are between $105,000 and $100,000 include Seattle, San Diego, Minneapolis, Boston, Baltimore, Portland, and New York. 

However the best cities, adjusted for the local cost of living, are Minneapolis, Portland, Tampa, Charlotte, and Seattle. 

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Codesmith Dev Lists the Top App Development Companies in the United States

February 6, 2019 Posted by News 0 thoughts on “Codesmith Dev Lists the Top App Development Companies in the United States”

Atlanta, GA — (ReleaseWire) — 02/05/2019 –Clutch, the global leader on directory and marketplace for App Developers, has recently published a list featuring some of the best mobile app development companies with an office in the Atlanta.

Featuring the Top Mobile App Development Companies in Atlanta – January 2019, the list showcases those app developers with long experience in the sector. With thousands of mobile apps delivered throughout all their shared years of profession, these mobile app development companies have become top-notch developers in term of delivering the best and most impressive products. Codesmith Dev has been on the biggest and prominent players over the years in Atlanta.

The trust gained by their clients has taken these small startups into large mobile app development companies. As Top App Developers in Atlanta, the teams have an impressive resumé when talking about perfection and delivering it. Clutch uses the opportunity to congratulate these companies.

Clutch has become a global lead-generation platform working in two ways. The first one is a worldwide directory providing high exposure to main app development companies located in different cities around the world. From there, potential customers can found their desired app developer bringing direct inquiries and clicks to the developers’ websites. On the other hand, Clutch has a project dashboard where businesses can post their app development needs, receive development proposals from top development companies and eventually hire their favorite through a safe payment system. For those in need of more thorough support, Clutch team can help you select the best candidates for your needs and will also assist you during the whole development process.

App developers are welcome to join our listings of Top App Developers or get in touch with our team to learn how they can benefit from using our platform.

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App Developers Are in High Demand in 2019

February 5, 2019 Posted by Uncategorized 0 thoughts on “App Developers Are in High Demand in 2019”

According to the most recent data available from the U.S. Bureau of Labor Statistics (BLS), the number of tech jobs available to pros spiked last month.

Examining the government’s jobs data, CompTIA notes the “IT sector” is the largest segment for IT occupations in the United States, supplying “approximately” 44 percent of tech positions. It also notes the remaining 56 percent is comprised of sales, marketing, finance, research and development roles, and other miscellaneous positions that require someone tech-savvy.

January 2019 was a solid month for tech job growth – at least for tech pros. The top five jobs (by title) combined to add 150,100 to the market, up 11,800 versus December 2018. As the chart below illustrates, “Software Developers, Applications” is far and away the most in-demand position for tech pros; in January 2019, nearly 80,000 developer roles were available, up a massive 10,300 versus December 2018.

Meanwhile, Support Specialist job openings dipped to the tune of 2,100 jobs, while the other top jobs (Systems Engineers, Systems Analysts, and Project Manager) all gained incrementally.

CompTIA states “IT and software services” contributed over 2.1 million jobs to the labor force in January 2019, up 7,000 month-over-month. “Data processing, hosting, and related services” added another 334,100, while the catch-all “other info services” contributed 320,500 jobs. All categories showed positive gains.

Via this BLS tech-jobs info, CompTIA shows things are looking positive. Since March 2017, the number of tech job postings has grown by 50,000 overall. While there are definitely peaks and valleys on a month-by-month basis, the overall gains are significant.

But we’ll express a touch of caution here. CompTIA admits monthly data has a “higher volatility,” and that some data points are not always available immediately. We should point out that many contracts operate on a calendar year, and it’s likely (if not definite) a healthy portion of the listed jobs were simply companies posting contract openings with the intent of retaining the person already doing the work – which means the job posting was not actually an available position to begin with.

Happily, the tech jobs growth trend is expected to continue well into the next decade, so our caution is not a cause for panic.

Source: CompTIA

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Have an Idea for an App? 9 Steps to Bring Your Idea to Life

January 29, 2019 Posted by Apps, News, Recruiting 0 thoughts on “Have an Idea for an App? 9 Steps to Bring Your Idea to Life”

Whatever you want to do, chances are, there’s an app for it.

By 2022, there will be over 258 billion mobile app downloads worldwide. That’s over 34 app downloads for each human on earth in the year 2017.

Consumer demand has spurred app development at an astronomical scale. Anyone with a basic understanding of programming languages can come up with an idea for a simple app.

The hard part is building it, marketing it, and selling it.

Whether you already have an idea for an app or not, here’s how to bring an app to life in 9 steps:

1. Come Up with an Idea for an App

Most app developers come up with ideas organically. They recognize a problem, then dream up a solution to that problem. Game app developers often have a game idea stewing in their minds for months before they take the plunge.

For this reason, you shouldn’t spend a large chunk of your time learning how to build an app if you’re just doing it “to build an app.” Your app should relate to something you’re passionate about. After all, you’re going to be working on this product for a long time.

Start simple. Start with what you know.

For example, if you love cooking, your app could help people in the kitchen. Do you build motorcycles? How about an app that lets people custom-build their bikes on their smartphone?

The markets for the most obvious app categories (finances, time management, etc.) are overly saturated. You’ll need to find your own niche if you want to stand out.

2. Know Your Skills

Developing an app on your own is impossible if you don’t have some understanding of programming. That’s why so many web developers and coders venture into app development in their spare time. It’s fun and they already have the skills to do it.

If you want to build a complete web app, you’ll need to know one of the following programming languages:

  • C#
  • Go
  • Python
  • PHP
  • Ruby
  • Java

If you’re building both the front and backend of your app, you’ll need to know database query language (SQL), as well. Of course, if you’re building a simple game, you may just need Lua or C#.

If you’re developing a native app, familiarize yourself with Swift/Objective-C (iPhone apps) and Java (Android apps).

These languages are the building blocks of your app. If you aren’t a developer but you still want to make an app, you could also rely on an App Maker for help.

3. Analyze the App Market

You should also look at the marketplace. Has someone already come up with the same idea?

If so, it doesn’t mean you have to abandon your app. Look at what your competitors are doing and see if you can do it better.

Nonetheless, keep this in mind: The Google Play app store hosted over 2.1 million apps as of 3rd quarter 2018. By 2020, the iPhone app store will host 5 million apps.

If you’re thinking about building a smartphone app, you’re entering an already crowded marketplace. Do everything you can to stand out.

4. Define Your App’s Functionalities

At this point, you should have a clear understanding of what your app is going to do.

Create a long list of functionalities. Erase the ones that don’t add value to the app.

What does your app really need? Will your users need to log in and create a profile?

If this is your first app, keep your list of functionalities short. Don’t try to create an app that does everything. Instead, create an app that does one or two things well.

5. Map Out Your UI Flow

Your user interface (UI) flow is a diagram that shows how users will interact with your app. Most app developers start with rough sketches, then refine their UI over time.

Flowcharts are often the best way to create this type of diagram. By the end, you should have a good idea of how a user will use your app from beginning to end.

6. Design Your Database

Depending on the type of app your building, you may not need a database. But if you need to save any kind of user information, like log-in credentials, you’ll need to store it somewhere.

Draw a diagram to map the relationships between every data type. Be sure to include any future features in your database plan. It will be easier to roll them out if you’ve already made space for them.

Again, depending on your app, you may need a more advanced database diagram. For example, an app that interacts with an API and pulls data from somewhere else will be more complex than a simple platforming game.

7. Create User Experience Wireframes

Remember the sketches you made in #5? Now is the time to fully flesh them out.

Your user experience (UX) wireframes will serve as the scaffolding for the front end of your app. In other words, they are what your users will see and interact with.

When it comes time to code, you’ll watch as these wireframes become living components of your app.

If you’re a designer, you can also design your user interface. You’ll have to make choices about color, font, art, images, graphics, buttons, and more elements. If this isn’t your forte, you can always work with a professional designer.

Don’t stress too much about how your app looks. It’s your app’s functionality that will make or break it.

8. Build the App

Now comes the fun part. It’s time to build the thing!

Before you start, remember that you don’t have to do everything from scratch. There may be existing solutions you can use to save yourself time (and headaches).

Ultimately, it’ll be up to you to decide what you need to code yourself and what you can import from elsewhere.

You should also make use of any tools at your disposal. There are myriad programs and service providers that can help you jump-start your app.

9. Test and Debug

Have your app developer start building the app for you. They should be able to send you the app (in progress) every week and you should be able to test and give them feedback. It is very essential for you to QA the app as they develop it, as this helps you control the quality, cost and timeline, and learn whether the mobile app needs some tweaks. You can involve your friends in the testing as well. If you come up with new sets of features during the development, discuss those with your app developer and get the time and cost estimate. If it fits your budget, get it done right away. If not, wait for the next phase. ore launching your app, you’ll need to run some user tests to identify bugs. You’ll keep doing this after launch, as well.

This is often the most stressful point in app development. You’re about to find out whether your app’s functionalities work and whether people want to use them.

But don’t expect your app to be perfect from the start. Even the simplest, most mature apps still have bugs. Yours will too; it’s how you respond to them that counts.

Launch Your Next App Idea

You started with an idea for an app, and now you’re ready to launch. Whether you’re launching an app as a business venture or doing it just for fun, you’ll need people to download it.

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Top 5 Errors to Avoid When Hiring Remote Web Developers

January 28, 2019 Posted by Recruiting 0 thoughts on “Top 5 Errors to Avoid When Hiring Remote Web Developers”

A big challenge for some companies is finding the right remote web developer. However, Codesmith Dev has constructed a checklist of things that can be done to make this process easier.

Some hiring managers may not understand that remote web developers are the same as in-house web developers. The same considerations must be made to ensure a cohesive a productive team.

1. Skipping the personal questions

While it may seem trite to say, work is all about people. Assessing the technical viability of your web developer candidate is essential, but, far from the only factor that should be considered. We must also determine their viability within your organizational structure and by their cohesive skill sets.

Will this candidate log jam your back-end developer flow while outgunning your QA team? Does their skill set to complement your teams’ or does it add redundancy?

Beyond that, you will want to ask questions about their hobbies and free time activities. Do they continue to learn on their own time? Do they work on projects or run an app shop from home? Do they just keep Seinfiel expecting it to end differently?

These are great questions for not only determining the mentality of your candidate but, for also gauging their passion for technology. Ideally, personal questions open the harder to access avenues of your candidate’s mind and are therefore essential in ascertaining their viability within your company.

2. Not asking for GitHub or StackOverflow accounts

It may seem like asking for social media accounts, but, worry not, it is far from that. GitHub and StackOverflow are tremendous resources for programmers of all disciplines. They’re sites that act as code sharing hubs, as well as, forums for open discussion and coding assistance.

On GitHub, they can post their repositories and code logs so that they can be reviewed when needed. StackOverflow is a wonderful resource for getting help with specific programming tasks and sharing your work for public verification.

Both are incredibly useful for understanding how your remote web developer candidate organizes projects and how they interact within a group environment. Perusing each of their accounts will also show the magnitude of their work and the length of their coding careers.

While not all programmers have work experience, most will have experience developing programs with other coders. Their GitHub and StackOverflow accounts can be just the thing you need to determine if the code is within the standards of your development team.

3. Not requesting a portfolio

This a crucial aspect of the interview process and should not be avoided under any circumstance. The reasoning is simple. The portfolio shows you what your candidate believes their best work is and showcases their ability to present their presentation skills.

These are vital aspects of hiring the right web programmer. The best can show off their excellent code with professional and precise presentations. This is the closest you get to see how they might actually work within your structure. The development team thrives on accuracy and presentation. Finding a remote web developer that can do both will elevate your entire development game completely. Never forget the portfolio.

4. Asking too many specific technical questions

This isn’t so much about determining personality so much as it is about having realistic expectations. Remote web developers have a myriad of skills that range a variety of disciplines. They will typically keep several coding lexicons in their memory at all times.

Figuring out if they know a minute detail of an abstract concept that isn’t related to what you are building is a waste of time, always. There is never a time when that is a good idea. What you want to do is determine the realistic coding standards that you have on your current employees and test your candidate by those metrics.

If a candidate understands how to program an interactive web page on both ends, as well as design it, then you may want to lighten up on the theoretical discrete mathematics questions.

5. Not gauging their cultural fit

Typically, when companies are on the search for talented candidates, one variable that is assessed is the job applicant’s ‘fit’ with the organizational culture. Culture fit can be thought of as how congruent an individual’s values are with the organization. According to the Society for Human Resource Management (SHRM), hiring an employee that does not fit the company’s culture can cost the company 50-60% of that individual’s annual salary. There is little debate regarding the importance of culture fit, however improper procedures for assessing culture fit can lead to bias and discrimination. According to Patty McCord, who served as the chief talent officer at Netflix from 1998-2012, focusing on culture fit during the hiring process can lead to a lack of diversity because organizational leaders often feel like those who developer candidate culture best are individuals who are similar to them. This is an example of the similar-to-me bias, which suggests that individuals gravitate towards others who are like them. It is critical to hire employees that are congruent with the corporate culture, but because culture fit is such an ambiguous variable to assess, companies must come up with effective strategies to assess culture fit.


Ultimately, hiring the right remote web developer is always going to be a bit of a difficult process, but, by avoiding some crucial mistakes, you can find the perfect candidate in time.

Making the right hire is about gauging who the candidate is as a person as much as it is about determining their technical skills.

Remember to ask for GitHub and StackOverflow accounts and never forget the portfolio as it can show you their best skills.

Don’t forget your team and their cohesive viability with the candidate and most importantly do not grill the candidate on skills that they do not need for the position.

We can also assist you with this hiring process, just contact us at

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