The 5 Components of a Successful Mobile App Marketing ASO and SEO Advertising Strategy

The success or failure of your mobile app largely depends on your marketing efforts. Although you must develop a stellar app that performs its advertised function and satisfies users’ expectations, you must invest in a comprehensive strategy to reach your target audience.

On the other hand, investing thousands of dollars into a marketing strategy for a subpar application will not lead to success. To quote the great advertising titan David Ogilvy, “Great marketing only makes a bad product fail faster.”

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We will perform a free market viability analysis to advise you on whether or not you should pursue development. We can discuss a winning marketing strategy during a consultation. In the meantime, let’s dive into the components of a successful mobile app marketing ASO and SEO strategy.

1. Keyword Research

A keyword is a word or phrase that people enter into search engines. It is how potential customers can find your application if their search intent matches the function of your application. For example, if someone searches “stock investment apps,” one of the top ad results is for Robinhood. They bid on that keyword because they want to entice the user entering that query because their application matches the search intent.

Keyword research is integral to Search Engine Optimization (SEO) and App Store Optimization (ASO). For SEO, utilize the right keywords in your title tags, meta descriptions, headers, and throughout your site to optimize it for Google search results. For ASO, you will want to incorporate keywords in your app description, title, category, and other relevant areas.

There are many tools to perform keyword research, including SemRush and ahrefs . Compile your keywords in a spreadsheet and utilize keywords with high search volume and low competition to dominate search rankings and increase visibility.

2. Pick the Keyword-Optimized Name

After you perform keyword research, it’s essential to incorporate one of your primary keywords into your app title if possible. The correct name will help your customers confirm that your application will satisfy their needs. Keywords in an app name are one of the strongest ranking factors.

The Google Play Store and Apple App Store have a 30 character limit, so make sure to incorporate a strong keyword into your title. Try to identify keywords that represent the main features of your application so users can quickly connect with your app.

3. Develop Informational Content

Long-form content is an excellent long-term marketing strategy for any application producer. Once you create a website to host your application, you can develop information content around the queries and topics that align with your application.

For instance, if you have an application like Calm, you can build content around the benefits of meditation or how to improve sleep. The following blog was published on the Calm website .

The article not only provides informational material, but it primes the reader to want to explore their application. Since it aligns with their unique selling point and value proposition, the reader is more likely to try the application.

Utilize your keyword research tool to identify topics, questions, and keywords to develop long-form content. While you provide answers, position your app as a solution and finish the article by linking to bottom-funnel content or where readers can purchase your app.

4. Localization

Identifying your target audience is imperative to a successful marketing strategy. However, your key customer persona may exist outside of the United States. Make your application compatible with various languages to reach a global market. Once you refine your target demographics based on age, gender, interest, and other categories, you can achieve that ideal market in other countries.

The App Store is available in 175 countries and 40 languages. Developers can leverage Xcode and Apple APIs to modify their app UX/UI for an international market. Localize your app listings to reach different audiences, such as your app name, descriptions, and subtitles.

5. A/B Testing

Social media and PPC marketing were a revolution in marketing. Before the internet, accurate market data was hard to study. Billboards, print ads, and television spots don’t give marketers informative feedback on the viewers and how they responded to the ads.

Social media marketing gives marketers an extensive list of crucial information for marketers to refine their efforts. They can test a variety of audiences, such as lookalike or retargeting audiences. Platforms like Facebook allow marketers to create custom targeting based on the categories their most engaged audience fits in.

Leverage A/B testing by running your ad sets to several different audiences. You can determine which audience is most effective and designate more budget towards that audience. You can also experiment with different headlines, images, videos, and other marketing collateral to see if a marketing element improves your results.

Interested in Growth Marketing for Your App? Fill Out Our Marketing Questionnaire for a Free Consultation

If you need comprehensive marketing services for your mobile app, fill out our questionnaire to tell us about your project. We can advise on maximizing your budget and developing a successful marketing campaign. We also can help you create your app from scratch! Contact us to learn how we can help, and in the meantime, check out more excellent app content below!

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