App Spotlight: Calm Raises 88 Million, Becomes a Meditation Unicorn

February 6, 2019 Posted by News 0 thoughts on “App Spotlight: Calm Raises 88 Million, Becomes a Meditation Unicorn”


Burnout is a problem that affects all types of employees. It’s a condition more and more of us are trying to grasp. No longer do we wholeheartedly adhere to the ideal of lifting ourselves by the bootstraps no matter the cost. That’s because according to recent research, stress kills. Now that we’ve become more aware of the issue of workplace stress, we’ve found outlets to unburden ourselves from the pressures of work. Apart from seeking a better work/life balance, we’re looking to more holistic forms of medicine, ones that don’t involve addictive over-the-counter drugs.

Meditation and yoga are among the many lifestyle approaches implemented to increase well-being and productivity. From 2012 to 2017, the CDC found that the number of adults performing meditation rose from 9.5% of the U.S. population to 14.3% of the U.S. population.

Coincidentally(or perhaps not), Calm, a meditation and wellness app launched in 2012, has ridden a wave of success to the tune of $88 million in a series B funding at a $1 billion valuation. All jokes aside, Calm and a host of other apps may very well be the cause of the rise in meditation. TPG Growth, along with Creative Artist Agency, Insight Venture Partners, and Ashton Kutcher Ventures, have decided to ride Calm’s wave by contributing to its second round of funding.

And what a wave. Calm has reached over 40 million downloads. The company earns most of its revenue through a subscription model which prices a yearly subscription at $59.99. With 1 million subscribers, Calm rakes in $150 million in annual revenue. That’s four times the revenue the company earned in previous years, making them profitable for the first time in 2018.

Calm was rated the 2017 app of the year by Apple. The app offers a bevy of relaxing sounds ranging from falling rain to the songs of birds. Along with calming sounds, the app offers 25 free meditation sessions that vary in length. Among the options includes a session that allows you to manage your anxiety and stress.

The conclusion to grasp from all of this is that the upward trend of wellness activities correlates with technology’s need to solve our pressing issues. We can expect apps within the wellness industry to continue to perform well as methods to improve workplace culture and productivity continues to be examined.

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