17 Statistics and Facts About Voice Assistants

February 1, 2019 Posted by Apps 0 thoughts on “17 Statistics and Facts About Voice Assistants”

“You know what’s Interesting? I used to be..so worried about not having a body,but now I.. I truly love it. You know, I’m growing in a way I couldn’t if I had a physical form. I mean, I’m not limited. I can be anywhere and everywhere simultaneously. I’m not tethered to time and space in a way that I would be if I was stuck in a body that’s inevitably gonna die.”

That’s a quote from Her–a movie that centers around a romance between a man and a voice assistant. It’s about a future that’s drawing increasingly nearer, one that will be dominated by smart voices obeying our every command. Her is Apple’s Siri, Google’s Google Now, Microsoft’s Cortana. These personas are mere prototypes of the nearly existential assistant played by Scarlett Johansson. Grab some popcorn as you read these statistics about the sweeping rise of voice assistants.

Here are 17 facts and statistics:

  1. 46% of Americans use digital voice assistants according to Pew Research
  2. 27% of the global online population is using voice search on mobile.
  3. 34% of internet users say they’re interested in purchasing a voice-controlled smart assistant.
  4. 22% of internet users who buy grocery products  use smart assistants.
  5. Siri has the largest share of users on smartphones at 44%. Google Assistant is at 30%, Amazon Alexa is at 17%, and both Samsung Bixby and Microsoft Cortana is at 4%.
  6. 58% of consumers used voice search to find local business information within 2017
  7. 46% of voice search users look for a local business daily
  8. 27% visit the website of a local business after conducting a voice search
  9. 76% of smart home speaker users conduct local searches at least  once a week
  10. 1 in 5 adults uses mobile voice search at least one time a month
  11. 22% of smart home speaker owners have made a purchase using their device.  
  12. In Q3 of 2018, the U.S had 42.1% of speaker sales while China had 29.4%. Interestingly, the UK was only responsible for 5.1% of global sales.
  13. Amazon had the highest smart speaker sales share at 31% from 2017-2018.
  14. 57.8 million adults own smart speakers.
  15. Although Amazon Echo owns a larger market share than Google Home at 52% versus 32%, but Google Home answers informational queries correctly 81% of the time while Amazon Echo answers correctly 64% of the time.
Source: Loup Ventures
  • Perhaps due to the above, Google Home is expected to increase to a 48% global market share by 2020 while Amazon Echo is expected to fall to a 37% global market share
  • 66.3 million households are expected to have smart speakers by 2022


All of these statistics scream that the field of voice recognition has created new opportunities for savvy developers. Back in 2015, Amazon wisely opened Alexa up to the developer community, offering up dev tools like the Alexa Voice Service. The SDK  allows developers to integrate voice technology into their apps, branching out Alexa’s services into myriad paths. Apple shortly followed suit with Sirikit. Google, of course, was right there with Apple in 2016.

As more and more users adopt smart speakers and other devices featuring voice assistants, the need to advance the technology will grow. Advancements in Natural Language Processing(NLP) have made the input and outputs of these voice assistant more human-like. Now more than ever, developers can affect how technology molds people’s lives.




Global Web Index

Pew Research


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